VMLY&R announced it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies developing innovative breakthrough therapies. The Sudler brand will be officially retired at an international level.
The global VMLY&Rx offering has been created by aligning teams from within WPP Health Practice — including the specialist talent from Sudler in France, UK, Germany, Italy, Switzerland, Spain, China, and Japan — with VMLY&R, an agency with deep roots in creativity, technology, and customer experience. This new agency will be led by Claire Gillis, international CEO of WPP Health Practice. VMLY&Rx will expand the healthcare offering of VMLY&R outside the U.S. by providing global solutions with specialty Rx pharmaceutical expertise for client partners.
The new entity has been developed to service expansion within the prescription medicines market, the trend towards specialist and personalised therapies, and the surge in innovative health technologies. VMLY&Rx will also help its clients address the growing fragmentation in the management of disease, enabling connected support across a broad range of multidisciplinary stakeholders throughout the health ecosystem.
Claire Gillis said: “Today’s healthcare environment is becoming increasingly fragmented and complex — at a time when we need to be working more closely together. This, coupled with a trend towards specialty care and increased multi-stakeholder involvement, prompted us to design an agency built specifically to service these new client needs. We now have a specialist offering that links our Rx experience to VMLY&R’s technology and creative firepower at a global level. Our clients’ needs are changing, and we are excited to be able to offer a team that can deliver the right expertise and momentum for this change.”
Jon Cook, global CEO of VMLY&R, said: “We are proud to launch VMLY&Rx within such an exciting sector. Combining our shared healthcare expertise now creates one of the most powerful global healthcare agencies in the industry. Our ability to create innovative brand experiences combined with the health experience of Sudler and WPP Health Practice will create a global team with specialist capabilities built to thrive in the new era of healthcare.”
The new agency will offer medical, strategic, creative and advertising consultancy, pre-clinical and clinical support, market development, strategic branding, stakeholder engagement, commercialisation, and market access. VMLY&Rx will be servicing clients immediately and can be found at VMLYRx.com, @VMLYRX on Twitter, VMLYRX on Instagram and LinkedIn.